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Makeup up 9% as online continues to steal share from brick and mortar, according to NPD data.
May 17, 2016
By: Christine Esposito
Editor-in-Chief
In the first quarter of 2016, sales of US prestige beauty products were $3.7 billion, a 4% increase from Q1 2015. The growth across all categories was in large part driven by online sale, according to The NPD Group's Q1 Industry Pulse report released today. Representing 14% of dollar sales during Q1, and a 2% increase over Q1 2015, online continues to capture share from brick-and-mortar. “Online is beauty’s primary growth engine, not just for the future, but now. It’s the arena where...
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